About us

A delivery OS
made in Bharat, for Bharat.

We grew up in a city of dabbawalas and family kirana shops. We started Shiptrack because that hustle deserves better software than three WhatsApp groups and an Excel sheet.

Our story

Started in 2024.
Live in 28 cities.

In 2023, our founder Prateek's family ran a small dairy on the outskirts of Bengaluru — 8 drivers, 200 customers, and a 14-year-old Tally license. Every Saturday evening was reconciling cash, every Sunday morning was setting up next week's routes on a printed Bengaluru map.

We tried every "Indian Shopify-for-delivery" tool on the market. They were either too expensive (₹15k/mo+ minimums), too American (no GST, no UPI, no WhatsApp), or both. So we built our own — first for the dairy, then for the tiffin business next door.

Today Shiptrack runs delivery operations for 200+ Indian D2C brands, cloud kitchens, franchises and distributors across 28 cities. We're profitable, India-incorporated, and have zero plans to sell out to a Silicon Valley aggregator.

Milestones

The short version.

1
Mar 2024

Day zero

Two founders, one MacBook, one customer (the dairy).

2
Aug 2024

First 10 paid

D2C brands & tiffin services across Bengaluru.

3
Feb 2025

WhatsApp API

Meta-verified. Customer NPS jumped 22 points.

4
May 2026

200+ tenants

28 cities · 2.4M+ orders delivered · profitable.

What we believe

Five things, non-negotiable.

🇮🇳

India-first, always.

If a feature doesn't help a business in a tier-2 Indian city, it doesn't ship. GST, UPI, WhatsApp, vernacular — they're table stakes, not "i18n later."

🛠️

Tools, not platforms.

We're not a marketplace. We don't take a cut of your customers' orders. You own your data, your brand, and your relationships — forever.

💸

Honest pricing.

Order-based, not seat-based. No "starting from" footnotes. No surprise overage. You can predict next year's bill to the rupee.

Operational speed.

Sub-300ms admin dashboards. Sub-second WhatsApp delivery. Sub-day customer support. Speed is a feature.

🤝

Customer-first, always.

Every team member, including the founders, does customer support on rotation. Your CS lead is also our roadmap PM.

🌱

Profitable, not unicorn.

Bootstrapped to profitability in 14 months. We grow at the speed of customers, not VC term sheets.

The team

14 people. Bengaluru & Pune.

Engineers, designers, ops folks. Half of us have run a delivery business; the rest learned how, by force.

PS
Prateek Sharma
Co-founder, CEO
Ex-Razorpay. Grew up in his family's dairy business. Writes the code, talks to customers, makes the chai.
AV
Ashima Verma
Co-founder, CTO
Ex-Swiggy ops infrastructure. Designed the routing engine. Won't ship anything that doesn't work on a JioPhone.
RB
Rohit Bansal
Head of Customer Success
Set up delivery ops for a 40-outlet QSR chain before joining. Knows every WhatsApp Business API gotcha by heart.
NI
Neha Iyer
Finance & Compliance
CA. Owns GST, e-invoicing, Razorpay reconciliation, and the IND-AS books. Sleeps with the auditor checklist.
Backed by

People who've actually run delivery businesses.

Angel-only round. No VCs, no boards. Just operators who'd been our users first.

Careers

Building from Bengaluru. Hiring across India.

Remote-first for engineering. Bengaluru & Pune for ops. Always-on customer-empathy is the only non-negotiable.

Don't see your role? careers@shiptrack.in

Want to chat?

We love hearing from operators. Whether you're considering Shiptrack, evaluating other tools, or just curious — drop us a line.

Get in touch